NOVTOY is where sensuality meets self-love.We design premium erotic lingerie for the woman who dresses to please herself first. Every curve, every lace detail, every sheer silhouette is crafted not just to entice — but to empower. Because confidence doesn’t come from being seen. It comes from how you see yourself.

Proudly serving the Australian market, NOVTOY brings a curated blend of elegance and unapologetic allure to women across the country. Whether you're in Sydney, Melbourne, or beyond, our collections are made to elevate your intimate wardrobe — for you, before anyone else.

NOVTOY isn’t just lingerie — it’s a personal ritual, a quiet rebellion, a celebration of you.

Unleash your inner confidence. Wear it for yourself.